‘Pure Yellow’ means Αλεξανδρος Βλατάκης Sole Proprietorship Enterprise
(VAT No 0433300000.)
‘Conditions’ means these terms and conditions
‘Site’ means the website of Pure Yellow

1. Website Use Terms and Conditions

1. Access to our Site and product catalogue is available to everyone. Access to our trade webshop is available only for B2B registered clients.
1.1   You are provided with access to this Site in accordance with these Conditions and any orders placed must strictly be placed in accordance with these Conditions
1.1.1   We are Pure Yellow and we own and operate this Site
1.1.2   Your use of the Site is subject to the following Conditions. By using the Site, you will be deemed to have accepted and agreed to be bound by these Conditions.
1.2   We provide the Site on an ‘as is’ basis and make no representations as to the quality completeness or accuracy of any content made available on the Site. To the maximum extent permitted by law we exclude:
1.2.1    All conditions, warranties and other terms that might otherwise be implied by law into these Conditions.
1.2.2   Any and all liability to you, whether arising out of these Conditions or otherwise in connection with the use of the Site.
Nothing in these Conditions is intended to exclude or limit any liability that may not by law be excluded or limited, in particular, none of the clauses is intended to limit any rights you may have as a trader under local law or other statutory rights which may not be excluded.

2. Our rights

We reserve the right to:
2.1    Modify or withdraw, temporarily or permanently, this Site (or any part thereof) with or without notice to you.
2.2   Restrict your access to the Site or part of it. If we grant you access to a restricted part of the Site we may withdraw permission at any time.
2.3   Make changes to our Conditions from time to time. We will notify you of these changes of use by posting the revised versions of these Conditions on the Site. You can determine when we last changed these Conditions by the ‘Last updated’ statement above.
2.4   Protect our Intellectual Property rights in the Site, including all of the text, pictures, videos and other content made available on the Site. You acknowledge and agree that:
2.4.1      All Copy Right, Trademarks and all other Intellectual Property rights which form part of the website shall remain at all times our property.
2.4.2     All material contained on this website is only available for your personal use, excluding commercial use.
2.4.3     You agree not to copy, reproduce, transmit, publish, display, distribute, commercially exploit or create any part of our website, including all intellectual property rights unless expressly pre authorised and permitted by us.
2.5        If you in any way, whatsoever, breach clause 2.4 we reserve the right to claim damages against you, for your breach of our intellectual property rights and demand that you stop using the content taken from our Site immediately.
2.5.1     In the first instance of a breach being found we will write to you asking you to cease and desist from using our intellectual property rights immediately, whilst also invoicing you €30 per image used plus legal fees of €75  plus VAT at the applicate rate.
2.5.2    Should you continue your unauthorised use of our intellectual property after receiving a written warning and invoice, we reserve the right to seek an injunction against you to prevent further infringement and claim further damages and legal costs on the indemnity basis.

3. Use

Your permission to use the Site is personal to you and non-transferable, and you may not use the Site for commercial purposes unless our written permission is given. Your use of the Site is conditional upon the rules set out in these Conditions and you agree that you will not:
3.1    use the Site for any fraudulent or unlawful purpose;
3.2   use the Site to defame, abuse, harass, stalk, threaten or otherwise violate the rights of others, including without limitation others privacy rights or rights of publicity;
3.3.   impersonate any person or entity, falsely state or otherwise misrepresent your affiliation with any person or entity in connection with the Site;
3.4   interfere with or disrupt the operation of the Site or the servers or networks used to make the Site available;
3.5   transmit or otherwise make available in connection with the Site any virus, worm, Trojan horse or other computer code that is harmful or invasive or may or is intended to damage the operation of, or to monitor the use of, any hardware, software or equipment;
3.6   remove any copyright, trademark, or other propriety rights notices from the Site or materials originating from the Site;
3.7   frame or mirror any part of the Site without our express prior written consent;
3.8   reproduce the presentation of the Site.

4. Products

4.1 Our products are handmade of natural raw materials and therefore no two products are exactly the same. Therefore size, features and color slightly vary.
4.2 Product images are for illustrative purposes only. Colours and features and may differ slightly from the actual product.

5. Privacy and Security

5.1   We will treat your personal information as confidential (although we reserve the right to disclose this information in the circumstances set out in our Privacy Policy.) We will keep it on a secure server and we will fully comply with all applicable EU data protection and consumer legislation from time to time in place.
5.2   When you shop on the Site we will ask you to input and will collect personal information from you, examples being a name, address, email address, telephone number, payment details and passwords.
5.3   We use your personal information for the following purposes:
5.3.1    Processing your orders;
5.3.2   For statistical or survey purposes to improve our services to you;
5.3.3   To serve website content and advertisements to you;
5.3.4   To administer the website;
5.3.5   To inform you of any new products.
You agree that you do not object to us contacting you for any of the above purposes and you do not consider it to breach any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations. If you do wish to unsubscribe from our mailing list simply click on the unsubscribe link at the bottom of every marketing email and you will be opted out of all email communications. For any more information, please contact or call our client service team here at +30 211 710 3898.
5.4   We will take great care to ensure that you are able to purchase products from the Site with complete confidence. Please note your communication with our service is secure using 128-bit Secure Socket Layer (SSL) technology where supported by your browser. This means your personal details including payment details, are encrypted when transmitting to us.
5.5   All our website pages are secure and indicated by the address https:// (instead of http://) on the Address/Location bar. It is your responsibility to check that these features appear to ensure a secure page.
5.6   We do not keep or file any credit card details ourselves. If you choose to save your payment details with us we use a trusted 3rd party (bank or other financial institution) who stores them on our behalf, and we are not able to access the full card details.

6. Cookies

6.1   Cookies are tiny data files that are stored on your computer when you visit a website. They help to make the Site run smoothly and allow us to provide the best service possible. Read more in our dedicated page Privacy & Cookies Policy.

7. Ordering

7.1   Orders can be placed online or by telephone.
7.2  Having placed an order online or on the telephone you will receive at least three emails, providing that you have provided with your email. First, you will receive a confirmation email immediately after the order is placed. A second email is sent when fund have been collected to notify you that your order has been dispatched. The third email is simply a follow up to ensure you are satisfied with our service.
If your order cannot be met or if there is a delay in dispatch for any of the product in your order, you will be notified with an extra email within 2-3 after our first email.

8. Pricing

8.1    Prices are in Euro and displayed only to registered clients.
8.2   We try to ensure that prices shown on our Site are accurate, but they will still need to be validated before your order is processed. If there is a price difference, we will contact you immediately and should you wish to cancel your order, we will refund any money.
8.3   Prices displayed are inclusive of VAT but exclude delivery charges where applicable. Please see the Delivery section below for details of our charges.
8.4   Prices of some brands may vary between certain territories.

9. Payment

9.1   When ordering online payment can be by Paypal, Viva wallet or by bank transfer and BACS. If you wish to pay through Western Union, your payment should be done when the stock has been confirmed as ready for dispatch. Should you need a different way of payment, please contact your personal account manager to suggest it and if accepted then you can place your order.
9.2  If payment for goods is made by bank transfer or BACS, goods will only be dispatched when the funds are cleared.

10. Contract

10.1   No contract will exist between Pure Yellow and the client until goods are dispatched. Acceptance will be deemed complete and effectively communicated at this time.
10.2  Ownership of the goods passes with the issue of your invoice when the goods are dispatched.

11. Right to cancel your Order

11.1   You may cancel your contract with us for the goods you order at any time up to the end of the fourteenth working day from the date you receive the ordered goods. In this case, you have to return on your own expenses the goods in good resalable condition. Perishable goods are not accepted for returns and refunds.
11.2 Except for backorder, all other orders are dispatched promptly, therefore we are unable to cancel or amend your order once you have received our email order confirmation. If you still wish to cancel your order please return your order once received, as above.
11.3  All international returns must be marked clearly on the outside with ‘Returned Goods’ to avoid import duty. Any import duty & returns costs will be deducted from the refund.
11.4   Upon receipt of the goods by us you will be refunded once the goods have been returned to us in good order within 48 hours with the purchase price less any handling charge import duty & returns costs which may have been incurred. We will not be responsible for any refund of postage or carriage. If we receive the return good damaged we have the right to not refund for them. We recommend that an insured service is used for the return to ensure safe arrival of the return.
11.5 If your goods need to be returned by freight you will be responsible for the cost of this, though it may be arranged by Pure Yellow if required.
11.6   Please note we do not have an exchange policy.
11.7 If you have purchased an item within the last 30 days and are not happy with it, please email for assistance.

12. Order Cancellation by Pure Yellow

12.1   We reserve the right to cancel your order or part of it if:
12.1.1   We have insufficient stock to deliver the goods you have ordered.
12.1.2   We do not deliver in your area.
12.1.3   One or more of the goods you ordered was listed as the incorrect price due to a typographical error or an error in the pricing information on our webshop. In this case, we will notify you by email and will credit you back any sum deducted by us as soon as possible and in any case, within 15 days of your order placement. We will not be obliged to offer any additional compensation for consequential loss or disappointment suffered.

13. Shipping and Returns

13.1 Our aim is to deliver all orders within the specified times once receipt of payment has been confirmed. All deliveries are subject to stock availability and security checks. Delivery will be made to the address provided. If the product is paid for by PayPal it will be delivered to the address which is registered with PayPal. The site is unable to change the address due to PayPal’s security policy.
13.2   Whilst we will make every effort to deliver within the time stated on our website, we will not be liable for any loss caused to you by late delivery or for late deliveries as a result of Carrier actions or causes which are beyond our control save as precluded by law. Please contact us at as soon as possible if you do not receive your goods within a reasonable time.
13.3   Goods delivered within the Prefecture of Attica, are delivered at our own risk, liability and expense directly to you by our company fleet. For the rest of Greece and International dispatches, goods travel at buyer’s risk, liability and expense. Our responsibility ends with the delivery of the goods at the transportation company appointed and indicated by you. If products are returned to us as undeliverable either because of an incorrect address or because of customer failure to collect the goods from the depot where requested, we shall refund the price of the products fewer delivery costs incurred by us in sending out the goods plus any additional costs charged to us by the courier company for returning the goods to us. If we have to re-dispatch the order, for reasons outside of our control there may be a surcharge. If you require a parcel to be redirected because a wrong address has been given, there will be a redirect charge and you must appoint again your transportation company to deliver the parcel to you.
13.4   If we have sent you the incorrect goods or quantity, please contact us within seven (7) days of delivery at We require you to notify us within seven (7) days to ensure a prompt response from us.

14. International Orders

14.1   Customers purchasing from the United States of America and Australia are served as Delivery Duty Paid. Customers Duty costs are not included in the final purchase price. Import duty or tax costs (where applicable) will be invoiced to you directly from DHL or an import broker appointed by you.
Product exceptions: For certain oversized products a delivery quote will need to be processed for them to be sent outside of Greece. In order to see if this applies, please check the delivery tab on the product page additional information.

15. Liability

15.1    If the goods we deliver to you are not what you ordered or are damaged or defective or the delivery is of an incorrect quantity, we require you to notify us in writing at our contact address of the problem within 7 working days of the delivery of the goods in question. We cannot accept any liability unless you notify us pursuant to these terms and conditions.
15.2   If you do not receive the goods ordered within the date specified on the website we require you to notify us at our registered address within 30 days of ordering the goods. We cannot accept liability unless you notify us pursuant to these terms and conditions.
15.3   Save as precluded by law, we will not be liable to you for any indirect or consequential loss, damage or expense (including loss of profits business or goodwill) howsoever arising out of any problem you notify to us under this condition. Save as precluded by law we shall have no liability to pay any money to you by way of compensation other than to refund to you the amount paid by you for the goods.
15.4   You must observe and comply with all applicable regulations and legislation, including obtaining all necessary customs, import or other permits to purchase goods from our Site. The importation of certain goods to you may be prohibited by certain national laws. We make no representation and accept no liability in respect of the export or import of the goods you purchase.
15.5 Nothing in these Conditions is intended to limit any rights you may have under applicable Greek law or other statutory rights that may not be excluded nor in any way to exclude liability for any death or personal injury resulting from our negligence.

16. Events beyond our control

We have no liability to you for any failure to deliver goods you have ordered or any delay in doing so or for any damage or defect to goods delivered that is caused by any event or circumstances beyond our reasonable control including without limitation, strikes, lockouts and other industrial action, breakdown of system or network access, flood, fire, explosion or accident.

17. Invalidity

If any part of these Conditions is unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part these conditions will not be affected.