Who are we?

Pure Yellow “Alexandros Vlatakis” is a Sole Proprietorship enterprise involved in imports-exports and wholesale of Home and Lifestyle products. Our registered office is located in Athens, at Kiprou Avenue 137, Argiroupoli, 16451 Greece (VAT # EL043062942). Ms Anna Vlataki is our designated Data Protection Officer is and can be reached by phone +30 211 710 38 98, fax:   +30 211 710 38 97 or email customer service: info@pureyellow.gr.

Information about the use of cookies
By using this site, pureyellow.gr, you agree that we may use cookies.

What is a cookie?
A cookie is a tiny text file, which is saved on your computer to keep track of what is happening during your visit and to recognise your computer when you revisit our website. A cookie is not an application or software and it does not contain viruses.

Cookies are necessary for any website to function properly. We use cookies to ensure that your experience when visiting pureyellow.gr is optimum, which is not possible without cookies. Cookies at pureyellow.gr do not contain personal information.

Disabling Cookies
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.

What Type of Cookies We Set

Essential Cookies

If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

Functionality Cookies

These type of cookies provide you with a better service by remembering your cart, login details, viewed products and other things. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

This site offers a newsletter or email subscription services and cookies may be used to remember if you are already registered or not and whether to show certain notifications which might only be valid to you.

This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

Third Party Cookies
In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

Google Analytics and Google Adwords
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
For more information on Google Analytics cookies, see the official Google Analytics page.

As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

We also use social media share buttons and/or plugins that allow you to connect with your social network in various ways.  Social media sites including; Facebook, Pinterest etc will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Privacy Policy
We hold your personal information in three places know as ‘the website‘, ‘the database‘, and the ‘ordering system’.

The website‘ refers to the platform we use to run pureyellow.gr and our Webshop. ‘The database‘ is an organized collection of digital data in computer servers, which we use to collect and store email addresses of people that want to receive marketing communications from us, namely our email newsletter. 
The ‘ordering system‘ is used to process and fulfill all our webshop orders.

Pure Yellow gathers and processes your personal data in accordance with this privacy notice and in compliance with the relevant data protection regulation and law. This notice provides you with the necessary information regarding your rights and obligations, and explains how, why and when we collect and process your personal data.

Securing your data
We take your privacy and data security seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place.

What kind of personal information do we collect about you?
As a B2B enterprise the data we collect from you are mainly for business purposes and consequently we process your personal data to meet our legal, statutory and contractual obligations and to provide you with our products and services.
The personal data we collect is as follows:
• Your on-site browsing behavior, including the pages you have viewed, IP address and browser details etc.
• Your name, email, telephone and VAT number.
• Your organisation details, if provided.
• Your addresses, payment details and any other data you provide as required for processing your orders and returns.
• Communication between us, including emails, online chat messages and telephone calls.
• Blog comments.
• Any other data collection is detailed at the point it is collected in a separate notice.

How do we collect information about you?
• The data you enter into online forms on our website.
• Your browsing behaviour on our website.
• When you contact us, for example over email, telephone or online chat.

How will we use or process the information about you?
• Tracking and analysing your browsing behaviour on our website for our own performance purposes.
• Sharing your onsite behaviour with third parties for marketing purposes.
• Fulfilling your orders, including placing them, taking payment, dispatching them and dealing with any returns.
• Responding to your requests via chat, email, telephone etc.
• Analysis of data for reporting, forecasting and site performance.
• Analysis of data for marketing purposes, including profiling. This may involve combining your data with that from third parties.

Sharing and disclosing your personal data
We do not share or disclose any of your personal data to third parties without your consent, other than for the purposes specified in this notice or where there is a legal requirement.

Onsite browsing and marketing controllers
As is normal for the ecommerce industry, we share your browsing data with some third party marketing organisations, primarily through Javascript tracking code. Those organisations become the controllers of that data, so if you opt-out of any further tracking on our site you would need to contact those organisations directly to exercise your other data rights. These data transfers are in Pure Yellow’s legitimate interest.

Our data processors
We engage the following organisations and third party plugins which we use as processors of your data (WordPress, Akismet, Mailchimp etc).

All processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

Marketing, promotions and offers
We will only send you email marketing communications via post, telephone or SMS, if you have opted in to receive them. You have the right to opt-out at any time, please see the footer of the emails for details.

How long your data are kept?
Behavioural data will be kept from our website for up to 24 months, after which time we aim to store only store aggregated, non-personal data.
Data about your orders and communications with us will be held indefinitely as we need a legal record of them.

You may also delete your registration which removes most of the data we hold about you – see the “Right to erasure” section for more details.

You have many rights around the use of your personal data. We are implementing them in the following ways:

Right to be informed
Your right to be informed about how we use personal data is contained within this notice, including:
• The purposes for which we process your data.
• The categories of personal data we hold about you.
• The recipients to whom your personal data has/will be disclosed.
• How long we intend to store your personal data for.
• If we did not collect the data directly from you, information about its source.

Right of access
You have the right to request a copy of the personal data which we hold about you. If you are not a registered user to our webshop and you only navigate our website as a guest we will not be able to verify your identity and process your request.

Right to rectification
If there is any other data which you want to be rectified, please contact our customer service, on the contact details mentioned above.

Right to erasure
You have the right to request that we delete the personal data we hold about you anytime you wish to do so.
The following are some data which we do not delete:
• Your name and email, which we use to store the deletion request.
• Your order data, which we require for reporting and tax purposes. However, we will stop using your personal data for marketing profiling.
• Your communications with us.

Right to data portability
We have not implemented any specific data portability initiatives, as we do not believe there are any standard approaches in the ecommerce sector. We will implement more data portability initiatives if this changes in the future.

Right to object
You have the right to object to our data processing, to do this, please contact our customer service, as below.

Translated privacy notices
The non-English translations of this notice are for convenience only, in the event of conflict or ambiguity the English version is authoritative.

Changes to our privacy notice
Any changes to this notice will be posted on this page. If the changes are significant we may display a notice or seek your consent.

How to contact us or lodge a complaint
You may contact customer service to lodge a complaint.

More Information
Hopefully we have clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However if you are still looking for more information then you can contact us through one of our preferred contact methods mentioned above.
Phone +30 211 710 38 98, fax: +30 211 710 38 97 or email customer service: info@pureyellow.gr.