The quality is
in the details
The artisans that make our beautiful handmade products are the foundation of our mission to improve the lives of women and children living in extreme poverty.

with love.
The Arkuku family is well-known for its masterful renderings of traditional Indonesian pottery, with techniques passed from generation to generation. Featuring a superbly detailed design, their beautiful vessels are no exception. The undeniable intricacy of their handpainted pattern showcases the inspiring artistry of Arkuku potters.

Traditions &
Communities of women in Indonesia. These communities of women work happily and they make every piece one of a kind. They put all their heart on their manual work.

Influencers &
trend setters
Constantin is Pure Yellow in-house designer. The complexity of things has always intrigued him, which led him to study product development at the Design Academy of Eindhoven, The Netherlands. To him, all design embodies the same duality: the aim is to create a timeless product, yet with a hint to the specific moment in which it is made.