Pure Yellow
«Made by hand and nature» is our slogan which encapsulates our brand and our products appeal.
Handcrafted with traditional techniques and sustainable natural materials, our products are more than just home and lifestyle items. They are an inspiration! Perhaps they are the most tangible manifestation of human cultural heritage. They interweave cultures, have an identity and suggest an alternative type for fashion and a different approach for the contemporary home and lifestyle by bringing an organic and serene ambience to any space.

Our story
Our founder Alex is the heart of Pure Yellow and the kind of person who internally possesses compassion, calmness and kind-hearted. He is a nature enthusiast, eco-conscious, a sportsman and a keen traveller. While on a trip scouring through alleyways and backstreets and stumbling upon small stores with beautiful handmade things in a far city he got up with the idea of turning his passion for travel to an eco-conscious business. He left a comfortable career in finance and multinational companies to pursue his dream to expand his world, meet new people, experience new cultures. Very soon he incorporated Pure Yellow and set off for exotic destinations to fill up a container with beautiful handcrafted things that hold a story things that could make a difference for peoples lives. Deep in his gut, he got this feeling that following his passion and doing things he loved more, everything would work out perfectly. And they did. After spending many years on extensive travels and grueling work schedules sourcing new treasures, unpacking shipping crates and dusting off oddities and curiosities himself Pure Yellow became an established brand providing B2B clients, retailers and interior designers with inspiration and unique hand-picked goodies from around the world.

The quality is
in the details.
The artisans that make our beautiful handmade products are the foundation of our mission to improve the lives of women and children living in extreme poverty.

with love.
The Arkuku family is well-known for its masterful renderings of traditional Indonesian pottery, with techniques passed from generation to generation. Featuring a superbly detailed design, their beautiful vessels are no exception. The undeniable intricacy of their handpainted pattern showcases the inspiring artistry of Arkuku potters.

Traditions &
Communities of women in Indonesia. These communities of women work happily and they make every piece one of a kind. They put all their heart on their manual work.

Influencers &
trend setters
Constantin is Pure Yellow in-house designer. The complexity of things has always intrigued him, which led him to study product development at the Design Academy of Eindhoven, The Netherlands. To him, all design embodies the same duality: the aim is to create a timeless product, yet with a hint to the specific moment in which it is made.